Data meets culture. Software meets scale.
Less guesswork.
Measurable commercial impact.
We didn’t build technology to replace creator instinct; we built it to prove its value. We got frustrated watching global brands treat creator campaigns as chaotic, siloed tactics.
By combining predictive measurement with absolute operational precision, our software ensures creator marketing sits at the head table alongside traditional PR, media, and creative.
ThreadOS™ & Beyond.
Engineered for predictable performance.
Our Proprietary Stack.
Your context-aware campaign co-pilot.
Custom-built to strip friction out of every brief. Fred AI acts as an active co-pilot designed to identify real-time performance bottlenecks and streamline complex workflows, driving absolute operational precision from casting to final payment.
End-to-end campaign management.
Our proprietary platform, built from the ground up and tested daily on live briefs across global markets and verticals. Manages shortlisting, vetting, contracting, negotiations, content approvals, and real-time reporting in one system.
Predictive media modelling.
Our proprietary forecasting tool built to remove the guesswork. By mapping subcultures and analysing historical data, it accurately forecasts campaign benchmarks before a contract is signed, ensuring creator activity drives real commercial impact.
Smarter with every campaign.
We get smarter the longer we work together. Continuous feedback loops refine our strategy on every brief, ensuring we deliver better results and a smoother experience for creators, our team, and client partners.
Ready to scale with software,
not spreadsheets?
Get in touch to see how ThreadOS™ and Fred AI transform how global brands run creator campaigns.
Get in touch